What We’re All About

Make It. MSP. is a movement of individuals and organizations working together to make the Minneapolis-Saint Paul region the best place in the world for talented people to come, stay, and thrive.

We believe the Minneapolis-Saint Paul region is the best place in the world. It’s people who make it great. We are committed to our community and to solving problems that matter. We work hard and take the time to enjoy life. We collaborate better than any place in the world.

Make It. MSP. is an initiative to make this an even better place for people to come, stay, and thrive. Our ambition is to make the region a top performer attracting and retaining talented people. Achieving that ambition requires strong partnership. That’s why leaders at more than 100 organizations work together through the Make It. MSP. platform.

Projects of Make It. MSP include:

MSP Hello

Moving to a new community isn’t always easy. Fortunately the MSP Hello team is here to help welcome our newest neighbors and help facilitate meaningful connections to their new home. Through signature events, local meetups, and incredible partnerships we are connecting newcomers to each other and the broader community. And through the creation of newcomer guides our team is working to introduce people to the best local resources to answer their questions.

This team is comprised of radically welcoming people from organizations and communities throughout the region. Join the thousands of newcomers who have subscribed to updates and participated in MSP Hello programming, or look into how you can volunteer and help welcome your coworkers, neighbors, family, and friends to the area.

Learn more here


We strive to foster workplaces and communities where everyone can belong, acknowledging that professionals of color have long felt excluded in the Greater MSP region. Creating this culture of belonging is imperative in building a stronger region – a region that attracts professionals of color who thrive here and stay here. The BE MSP team is creating a culture of belonging that goes beyond acceptance to embrace each individual’s lasting imprint on the whole.

The BE MSP team is run in collaboration by leaders from all sectors of the region working in partnership through Make It. MSP. The BE MSP team hosts social and professional events with partners like the Minneapolis Regional Chamber of Commerce and the Saint Paul Area Chamber of Commerce. It builds tools like the BE MSP Workplace Toolkit. And it seeks to elevate stories of professionals of color throughout the region.

Learn more here

MSP Tech

Minneapolis-Saint Paul is the tech capital of the North, fueled by a vibrant community of tech professionals across the region, from fast-growing startup companies to the region’s 19 Fortune 500 companies, as well as community groups like Minnestar, Mpls Jr. Devs, Blacks in Tech MSP, and more than 100 more.

The MSP Tech team is working with partners across sectors to expand the pool of technology talent in the region through efforts like its Tech Talent Challenge, Twin Cities Startup Week Fly-In, ForwardMSP, and more. Stay tuned in fall 2018 as the MSP Tech team launches a new site at makeitmsp.org and ramps up its efforts to share the MSP technology community around the country.

Learn more about tech in MSP »

MSP Talent Tips

Every month hundreds of recruiters and talent leaders throughout the Greater Minneapolis-Saint Paul region receive the latest Make It, MSP.. tools to help attract, onboard, engage, and retain talent. From migration and labor force analysis to consumer insights, we’re equipping partners with information to drive action.

Working in partnership and adding up our individual contributions, our growing network of more than 1,000 talent and HR professionals throughout the region is making impact at a global scale. Subscribe for updates including annual events and workshops.

Sign up for email updates »

MSP Interns

Every year, tens of thousands of interns begin their professional careers in the Minneapolis-Saint Paul region. These talented individuals have many career options both here in MSP and around the world.

Employers from around the region are working together to welcome and connect their interns through events, community building, professional development, and more in the hopes of converting more interns and keeping them here in MSP

Learn more about our intern work »

Make It. MSP. Insights

The initiative succeeds when partners are empowered to follow data, share ideas, and work together on solutions. Make It. MSP. partners gather and analyze data on talent attraction and retention issues to share directly with practitioners.

Whether you’re interested in the region’s performance attracting and retaining talent, the perceptions of professionals in MSP and around the world, or benchmarking efforts among peers, our team offers insights to drive action.

Download Make It. MSP. Insights: Volume 2 »

Our Team:

Lauretta Jaye

Lauretta Jaye

Make It. MSP. Coordinator

Lauretta supports the Make It. MSP. initiative’s execution and growth by coordinating communications, logistics and events for our partners and teams. Lauretta also heads up marketing and operations for DoTopia, a giving technology start up, and is an event planner and designer under her own company, Mountain Ash Events.

Caroline Karanja

Caroline Karanja

MSP Professionals of Color Team Captain

Caroline coordinates the Make It. MSP. Professionals of Color team, working to elevate people of color throughout the region by facilitating connections, highlighting stories, advancing workplace inclusion, and more. Caroline coordinates leaders from companies, foundations, community organizations, colleges and universities, and professional associations from throughout the region. Caroline is also the co-founder of 26 Letters, a technology company that works with diversity, inclusion, and HR leaders to transform corporate cultures and harness the power of the total workforce.

Matt Lewis

Matt Lewis

Make It. MSP. Director

As Make It. MSP., Director, Matt leads the initiative’s Enterprise Team, a collaborative body of 15 top employers working together to pilot, scale, and evaluate joint strategies to attract, onboard, elevate, and retain talented people. Matt loves helping enabling stronger partnerships, having earned his MBA and MPP from the University of Minnesota with a focus on managing collaboration across sectors. In his free time, Matt serves as board chair of Conservation Minnesota, which works to protect Minnesota’s signature outdoor assets.

Dan Linstroth

Dan Linstroth

MSP Tech Team Captain

Dan coordinates the MSP Tech team, a joint effort among leaders at technology companies and community organizations to attract, elevate, and retain tech talent through marketing, events, and community-driven projects. Committed to community building, Dan is a Full Stack Saint Paul Steering Committee member, helping tech and innovation sector businesses start up and scale up in Saint Paul. Dan is also the founder of Kindly Coffee, an organic coffee company specializing in healthy cold brew coffee beverages.

Tiffany Orth

Tiffany Orth

Make It. MSP. Manager

Tiffany leads implementation of the initiative’s strategies, including measuring success and managing teams that now include more than 100 partner organizations. Prior to Make It. MSP., Tiffany worked as a Project Coordinator for the MN Sports Facilities Authority; the public entity charged with planning and designing the new U.S. Bank Stadium. Previously, Tiffany coordinated the gubernatorial appointments process for judicial and state agency positions in the Office of Governor Mark Dayton and also supported Governor Dayton’s transition team.

Michelle Tran Maryns

Michelle Tran Maryns

MSP Hello Team Captain

Michelle coordinates the MSP Hello team, which works to welcome and onboard newcomers to the Greater Minneapolis-Saint Paul region. Michelle supports a cross-sector team working to facilitate meaningful connections through a combination of in-person events and digital projects. Michelle, who relocated to MSP from Washington, D.C., is also a social entrepreneur as co-founder of Molly Fuller Design, an apparel company that addresses people’s style and medical needs.

Partnership in Action:

Leading Investors: